March 29, 2007

130 THREE TIP THURSDAY

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We always like a quick show on Thursday as we sniff the weekend approaching, so today we swap out “Three Link Thursday” for “Three Tip Thursday.”

Tip 1 - THE BIG EVENT DOWN THE STREET
If something BIG is going down in your city on a night of a gig, USE IT and offer a discount to get the people to your gig. Thanks to www.myspace.com/turtlesoupband for the tip

TIPÂ 2 -Â Plan Your CD Release and build some anticipation
Brother loveÂ ( www.brotherloverocks.com ) is releasing a new CD, and he has started by releasing a single. Get people excited about it.

Tip 3 Strike While It’s Hot - If you have a page for people to listen to your music, and a separate page for them to buy thei music - that’s fine. However, as music can instigate emotions, why not have a subtle “buy the cd” note or button on the listening page. You want to make it easy to buy from you. Thanks to Howard from the band Hydra for the email. Check out his band http://www.gethyrdra.com

BONUS TipÂ 4 - Keep Moving on Stage.
If you stand in one place, your audience can talk to their friends and know that when they look back, you will be right where they left you. If you move, it requires them to pay more attention.

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The Essential Tommy Castro