A new book is out (available in Kindle format as well for $9.99). The book states that the Beatles success was a well crafted plan and breaks it down to 100 steps (each one acting as a “Chapter” but the books is less than 300 pages). Is this going to be some book that opens your eyes to something that is brand new? No. From what I’ve read its filled with lots of common sense stuff – that we often forget to do. It goes over branding (you knew them by their hair, it was at the time part of their brand and made them stand out).
It does give you an appreciation of exactly how popular they were (at one point having 12 songs in the top 100). With chapters only a few pages long, this might be a great book to keep on the back of the toilet. The hardcover is $24.99 and the kindle version is $9.99
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If you’re going to learn music marketing them it might as well be from the most successful band in history!
- chris