Today I talk about getting exposure from youtube. This can be done by attaching your band to a viral video. For example the “Double Rainbow” video has 6,974,712 views as I put this together. It’s averaged 35,226 views per day. So the Gregory Brothers who like to “Auto Tune the News” made a song (catchy little ditty I may add) and it has receive 58% of the traffic of the original or 4,049,030 views. This means its averaging 213,107 per day. If you take that 58% percentage that followed the original to the remix, and say 58% follow to their website that would be 2,348,437. Then if 58% of those people went to their audio page on their website that would be 1,362,093. If only .01 percent purchased a song that would be 13,620 sales.
HOWEVER,
That 58% is a bit steep compared to reality. If we went with 5% (high but realistic) that would be 202,451 to their website, 10,122 to their audio page, and 101 who then might like it so much that they purchase their EP. They also have merch to accent their you tube videos and more.
What I Would Change
I had a really hard time finding their original music on their site. I could go to itunes, I could purchase their original music (without hearing it). I would also set up a link to my website like mywebsite.com/youtube that would collect email addresses and offer free downloads (and to track if making these videos were worth it).
If you’re going to go play in traffic be sure that your website is ready to maximize the potential of all the visitors that are coming.
Original Double Rainbow Video
The Gregory Brothers Version
Meet The Gregory Brothers
Double Rainbow Song
Podcast: Play in new window | Download
{ 1 comment… read it below or add one }
Hmmm…
The rainbow video holds your interest so much, mostly because of the enthusiasm of the guy who discovered it. All that raw emotion, no holding it back. You just can’t help but get into it.!!!
Passion is never a hard sell…:-)
Have a passionate day!!
Rachel