Today’s music marketing lesson comes from the band Casting Crowns. I went to their concert (not knowing who they were), and ended up buying their latest (third) cd. I also received a free book written by the lead singer. Well its been a year, and today I cracked the book.
It has insanely personal stories about the singer’s life and how and where these songs came from. After reading story number one, I went to the CD to hear the song. The problem is the song isn’t on their latest CD, it’s on their first. “Brilliant,” I thought to myself as I fired up the Internet to purchase the CD from the Amazon MP3 store.
The stories were intimate, and fueled my NEED to hear the song. Then once I did hear the song, they moved me that much more knowing the behind the scenes look at the song.
Your band can do the same and release the “book” as an ebook, or use them as blog posts. At any rate, when done properly, stories can truly help sell more CDs.
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