Joe Bonamassa Uses Affiliate Program to Promote New Release

Joe Bonamassa who I interviewed back in the day when it was just an "Audio Newsletter", has come up with a new marketing trick. He using affiliate marketing to push his new album "Live from Nowhere in Particular."

Joe is using the affiliate program called idevaffiliate and you can pick up for $99 bucks (one time fee), and it runs on your server.  If you want to put out a little more cash, you can get more toosl to boost the basic version (but those are optional).

How this works is people sign up to promote your CD.  The software creates a unique link for each affiliate. Now if a visitor clicks on that links and buys your CD, the affiliate gets a commission. Joe is giving $2 per CD.

He's even using the affilaite script in a contest.  The person that sells the most gets a $6000 limited edition Gibson guitar.This is a great example of Joe knowing his target market (guitar players) who will go nuts promoting his album to win a $6000 guitar.

He has also added a sense of urgency by using the system from July 24th through September 30th. (although who knows he may keep it depending on the outcome, we'll see).

Another bonus is he is encouraging people to sign up as an affilaite, and then use their own link to buy the CD (thus get the $2 commision for selling it to yourself).

The best part about an affiliate software is once you past the initial money to buy the script, the only money you pay is out is when YOU sell something. Your affialites only make money when you make money.

If you want to check out idevaffiliate software go to idevaffiliate.com to check out Joe's new CD click here for more information if you are interested in more affiliate scripts I have a list over at Weekly Web Tools