August 24, 2008

Metllica: New Music - Same Untrusting Attitude

Metallica is putting their new music on their website. I'm a Metallica fan. I was on board from Ride the Lightning and I peaked with the black album. I've listened to St. Anger three times. The snare drum gives me a headache.

Not a Great First Impression

So they release a song to the public at 48 kbps (64kpbs is considered "AM Radio" in my book). What is this "soup cans and string" fidelity?

Then I see where they have another song to listen to, but instead of giving it all in one file I get to listen to 13 second clips. I'm not making this up.

Chic Fil A Marketing

One of the reasons Metallica HAS to let their audience listen is because we all got burned on St Anger. It sucked. So before I put out another 12 bucks I need some reassurance. I always point to Chic Fil-A at the mall. They give you a small piece of chicken to entice you to buy the whole thing. They don't give you a small piece uncooked. It's the same quality as the chicken.

You have to trust your fans. They want you to succeed.

Put your song in hi-fidelity into a flash player (maing it very hard to steal). I know that you can record anything you hear on the computer. But think about this, the person who goes through the trouble of re-recording your music from the flash player wasn't going to buy yout album anyway.

As for the song, I'm sorry to hear their fidelity does not match the bone crunching razor sharp sound of the black album. The chorus was pretty cool, but you had to wait a LONG time to get their. They seem to be trying hard to be "the old Metallica" with songs with a bunch of different parts.  That's cool, but they lost their sound. Thankfully, they also went back to a "normal" snare drum. At least now I can listen.

Filed under Blog by David Jackson

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